Visual Identity
.HENKELHIEDL


Client / .HENKELHIEDL, Berlin 2010
Purpose / Logo, Letterhead and Business Cards,
Catalogue, Web, Diverse


We were asked to re-design the identity of the graphic-design agency Henkel.Hiedl, in Berlin. Considering the agency's personal and conceptual approach towards their diverse clients assignments, we focused our further emphasis on the developpment of a „communicative –system“.The idea was to introduce / describe each element of their identity by using a modular „word-game“ -using their identity in a playful and humorous way. Within the corporate system the dot functions as a sort of „multiple choice indicator“.
On every medium one finds a selection of possiblities related to the subject matter, the dot communicating the nature of the content. So the word-combinations activated via the dot can be endlessly modified, similar to the designers everyday work of producing various possibilities and examples for their clients.

productdetail: 1 2 3 4 5

   
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
1 2 3 4 5 6 7 8
1 2 3 4 5 6
1 2
1
1