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Visual Identity
.HENKELHIEDL
Client / .HENKELHIEDL, Berlin 2010
Purpose / Logo, Letterhead and Business Cards,
Catalogue, Web, Diverse
We were asked to re-design the identity of the graphic-design
agency Henkel.Hiedl, in Berlin. Considering the agency's personal
and conceptual approach towards their diverse clients assignments,
we focused our further emphasis on the developpment of a „communicative
–system“.The idea was to introduce / describe each
element of their identity by using a modular „word-game“
-using their identity in a playful and humorous way. Within
the corporate system the dot functions as a sort of „multiple
choice indicator“.
On every medium one finds a selection of possiblities related
to the subject matter, the dot communicating the nature of the
content. So the word-combinations activated via the dot can
be endlessly modified, similar to the designers everyday work
of producing various possibilities and examples for their clients.
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